2019 - #ALLITFIGHTSCLIMATECHANGE
With all the flash floods, heat waves, bush fires and animal extinction happening around the world in 2019, we know that climate change is a phenomenon that is no longer a faraway event which doesn’t concern us as Malaysians. According to the Science Insider (18 February 2015), sea levels have been rising at a greater rate year after year, which would dramatically reshape the continents where many countries may no longer exist. Such effect is irreversible and if we remain complacent, ‘by 2030 about a quarter of Malaysia’s population will be displaced because of climate change’, said Dr. Renard Siew, the Malaysian head of Climate Reality Project (South China Morning Post, 20 September 2018).
Starting small with the hopes of doing our part to help in saving the environment, ALL IT partnered with the R.E.A.L Education Group to plant 49 trees that were sponsored by the Free Tree Society. The campaign was launched on September 2019 with an objective to educate the public and younger generations on the seriousness of the climate change issue and how each of us can contribute to the environment through experiential learning and activity.
To educate the public and younger generations, ALL IT has conducted the Kid’s Drawing Contest with attractive prizes total worth up to RM3,000. Through this activity, 154 kids and their parents were reached out to and the message of the importance in fighting the climate change was communicated to the public.
ALL IT also has collaborated with major brands such as MPH bookstore, MOG optical store, Poh Kong jewellery store, Zalora, Celebrity Fitness, Shugatori dessert café, Juan Valdex café, Kiss The Tiramisu café, Mihimihi dessert shop, Fifty Gram and Flowerchimp online flower delivery stores and offered a bundle of special promotions with total savings up to RM250 at RM1 only. Basically, with just RM1, the public is able to join the fight against the climate change. Like-minded retailers joined the fight by operating a Charity Weekend Bazaar to sell green items. During the campaign period, we successfully garnered up a total of RM8500 funds and all were channelled to the Free Tree Society – a non-profit organisation with a good track record in preserving our environment.
Let us not stop here and continue saving our mother earth as every little help. We can’t make a difference alone, but with all of us together, we can! To know more about how you can continue the fight against climate change, go to https://freetreesociety.org/index.php/volunteer/#volunteernursery